Staffing World is where the staffing community comes together to make strategic connections, learn about new strategies, and get solutions that win business and accelerate growth.

NJSA's Annual Conference is the region’s premier staffing training event for owners, managers, sales and recruiting professionals of direct hire and temporary staffing firms. Attendees will take part in this special training opportunity featuring some of the staffing industry’s most respected professional trainers.

AGENDA

10:00 a.m. – 10:30 a.m.
Registration

10:30 a.m. – 11:00 a.m.
"Legal Aspects of Recruiting and Selling with Artificial Intelligence"

11:00 a.m. - 12:00 p.m.
Watch for more information soon!

Michel B. Bartels, CSP is a Market Manager with Randstad USA and is an experienced leader with a specialty in growing the manufacturing logistics industry. A professional with a strong history of developing relationships with executive leadership, staffing professionals and preparing candidates for interviews in the Hampton Roads, VA area.

Randstad is a Global 500, $26.4B provider of HR services and the largest staffing organization in the world. We play a pivotal role in shaping the world of work, while adhering to the core values established early in our company’s history: to know, serve and trust, striving for perfection and simultaneous promotion of all interests.

12:00 p.m. – 1:00 p.m.
Luncheon

1:00 p.m. – 1:30 p.m.
"Legislative Update"
Presented by Marc Freedman, Freedman & Friedland LLC

NJSA's General Counsel, Marc Freedman, will provide an update, on the Temporary Workers' Bill of Rights legislation that is impacting many staffing firms in New Jersey.

1:30 p.m. – 2:30 p.m.
"Staffing Success Unleashed: The Power of Personal Branding"
Presented by Mike McKerns

In the staffing industry, developing your own personal brand can be the key to unlocking opportunities. Whether you are on the recruiting or sales side of the business, success often hinges on your ability to persuade others to recognize the value you, as an individual, are able to provide.

Personal branding is a deliberate and strategic practice where you define and communicate your unique value proposition. While individuals have long been mindful of their public image and reputation, the advent of online search and social media has significantly amplified both the potential audience for your personal brand and the associated risks and rewards. To thrive in this modern landscape, it's essential to master the art of personal branding and leverage it to achieve both professional and personal success.

In "Staffing Success Unleashed: The Power of Personal Branding" we will talk through practical ways to improve your personal brand and leverage it for success regardless of where you are on the spectrum of personal branding - from  "I've never heard of it" to "What should I focus my next TED talk on?"

Mike McKerns has dedicated over two decades to the Staffing Industry. His journey began as the head of Sales for Pathfinders in the Philadelphia market, where he honed his expertise for eight years.

In an entrepreneurial twist, Mike embarked on a new venture and founded Mamu Media, a content marketing company exclusively devoted to empowering staffing companies to elevate their brand. For nearly a decade, he passionately steered Mamu Media towards success, before merging it with Haley Marketing, headquartered in Buffalo, NY.

But Mike's story doesn't stop there. In 2021, he returned to his roots in Sales, taking on the role of Enterprise Account Executive with Avionte Staffing Software. With his wealth of experience and dedication to the industry, Mike McKerns continues to make a lasting impact.

2:30 p.m. – 4:00 p.m.
Moderated Roundtable Discussions

Attendees will have the opportunity to participate in moderated roundtable discussions on the following topics:

• Client Visits & Intake Calls
• Candidate Experience
• Utilizing ATS 
• Social Media/Branding
• Partnership/Communication Between Sales & Recruiting
• Building a Target Client/Prospect Profile
• Recruiters Time Management
• Finding Candidates and How to Contact Them in the Current Environment 

4:00 - 4:30 p.m.
Watch for more information soon!

4:30 p.m. – 5:30 p.m.
Cocktail Reception

Sponsorships Available

By exhibiting and sponsoring the NJSA Education & Training Conference, you can expand your contacts and show your new products. Take advantage of this opportunity to meet with the people who will use your products and influence the sales decision.

Cocktail Reception Sponsorship - $1,500 (1 Available)

• Recognition as the Cocktail Reception Sponsor
• Exhibit table at the event
• Two complimentary conference registrations
• Opportunity to make 5-minute remarks about your firm’s services at the cocktail reception
• Marketing flyer in attendee handout
• Company logo on all pre/post event marketing, including emails, website and event signage

Luncheon Sponsorship - $1,250 (1 Available)

• Recognition as a Luncheon Sponsor
• Exhibit table at the event
• Two complimentary conference registrations
• Opportunity to make 5-minute remarks about your firm’s services at the luncheon
• Marketing flyer in attendee handout
• Company logo on all pre/post event marketing, including emails, website and event signage

Educational Session Sponsorship - $1,000 (4 Available)

• Recognition as one of our Educational Session Sponsors
• Exhibit table at the event
• One complimentary conference registration
• Opportunity to make 5-minute remarks about your firm’s services prior to your sponsored session.
• Marketing flyer in attendee handout
• Company logo on all pre/post event marketing, including emails, website and event signage

Exhibitor - $750

• Exhibit table at the event
• One complimentary conference registration
• Marketing flyer in attendee handout
• Company logo on all pre/post event marketing, including emails, website and event signage

If you are interested in confirming a sponsorship, please contact Denise Downing at the NJSA Office at office@njsa.com.