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Does Your Staffing Firm Need a New Website?

Wednesday, December 30, 2020 11:11 AM | Denise Downing (Administrator)

Submitted by Haley Marketing

For most of us, it'll be easy to wave goodbye to 2020 – and say hello to a new year. But in the staffing industry, it can be tough to decide if you should also be looking into a new website in 2021.

More clients and candidates will visit your website in one year than you will talk to in a lifetime. It's your director of first impressions and likely your biggest source of both sales leads and qualified applicants. And given the pace of change, a staffing website has a shorter shelf life than you might realize.

So, is your website performing as it should? Could it use a quick update? Or is it time for a complete overhaul? If you're on the fence, here are three simple ways to decide:

3 Ways to Tell if You Need a New Website

1) Does It Work?

When you enter your URL, what do you see? Your website should:

  • Load in three seconds or less
  • Be easy to navigate
  • Include clear and bold CTAs (call to actions)
  • Use forms that go to an email address of a person who will take action
  • Have an easy-to-use application so job seekers can quickly apply on any device

2) Is It Accurate?

As you read your website, does it have the following?

  • Your correct phone number
  • An up-to-date address
  • The right services you provide
  • The accurate specialties you offer
  • Your current employees

3) Is It Optimized for Mobile?

If you pull up your website on your phone:

  • Is it easy to read without having to pinch and zoom?
  • The mobile version should have streamlined copy, be designed for a smaller screen size, and not be the desktop version squeezed down to the phone’s size.
  • Is your career portal also optimized for mobile? Today's job seekers demand a great mobile job-search experience.

If you're ready for a new website in 2021, Haley Marketing is ready to help. Check out our work here, or contact a marketing educator today.

Contact NJSA

New Jersey Staffing Alliance
P. O. Box 518
Mount Laurel, NJ 08054
Tel: 973-283-0072
Fax: 856-727-9504

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