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WEBINAR: Pinpointing your best customers: How data drives effective audience targeting
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"Pinpointing your best customers: How data drives effective audience targeting"

 Export to Your Calendar 6/13/2018
When: Wednesday, June 13, 2018
4:00 - 5:00 p.m.
Where: NJ Advance Media
Woodbridge Corporate Plaza
485 Route 1 S, Bldg. E Suite 300
Iselin, New Jersey  08830
United States
Contact: Denise Downing
877-797-6572


Online registration is available until: 6/12/2018
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"Pinpointing your best customers: How data drives effective audience targeting" 

SCHEDULING NOTE:  This workshop will be provided as in-person program at NJ Advance Media's office in Iselin, NJ, as well as a webinar for those who can not attend in person. A happy hour will follow at Kona Grill (511 U.S. Route 1, Iselin, NJ).

 

Program Overview: In this presentation she will discuss what audience targeting means, how it has changed in the past 10 years, and the use of various types of various types of data and the significant impact this plays on finding the customers that matter for your business.  

 

Speaker: With a diverse media background in both print and digital marketing, Randi Ungar spent the early part of her career at Conde’ Nast. In 2007, she worked exclusively in the digital space, working with large national accounts focused on display advertising. Randi came to Advance in 2013 and is currently NJ Advance Media’s Associate Vice President of Digital, playing a large role in laying out the digital strategy for the company, developing major corporate partnerships and expanding the company’s advocacy/political marketing business. She directs the company’s programmatic buying, audience data applications and content marketing solutions .

 

Cost:  As part of the NJSA member benefits, this program is being offered at no cost to all NJSA members.  Non-members may register for $99.

 

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