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Monday Morning Memo-05-25-15
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This Monday Morning Memo is Sponsored by

May 25, 2015
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JUNE 10, 2015 - 4:30 PM


In March, industry partners NJ Advance Media and Wells Fargo hosted an informative session on SEO and Digital Web Marketing.  The event was so successful that we are bringing it back and presenting Part 2 - Digital Web Marketing 201.


It's no secret that audiences are more fragmented than ever and digital continues to show explosive growth across desktop and mobile platforms. In February 2014, Americans own an average of four digital devices resulting in connectivity with screens throughout the day and engagement with media content for more than 60 hours a week. With 93% of business website traffic coming from search engines1, making sure you show up on a search results page is an important part of an integrated strategy to reach your desired customers at the moment where you can have the most influence.


Whether you are a business with a single location, a statewide footprint or national reach, a team of experts from NJ Advance Media will help you optimize your online presence and answer your questions.


Digital Marketing includes SEO, Google PPC (pay per click for also known as SEM - Search Engine Marketing) and appropriate website content are you "tooled" in to this?


Click here to register online. 
There is no charge for this meeting.  

We invite you to stay for a networking happy hour at the Kona Grill immediately after the session.

4:30 Meeting 

NJ Advance Media - Building 300
485 Route 1 South, Iselin, NJ  08830

Networking Happy Hour
Kona Grill, 511 U.S. Route 1, Iselin, NJ
Sponsored by Wells Fargo & NJ Advance
In This Issue
DIgital Marketing - Part 2
Paid Sick Leave - Grassroots Action Needed
Wall Street Journal Survey
Upcoming Events

Digital Marketing Part 2 - June 10

NJSA Golf Outing - September 29, 2015

Annual Conference - November 5, 2015
Thanks to Our 2015 Sponsors


NJSA Staffing Brand Awareness Campaign

Did you know that NJSA has embarked on a staffing brand awareness campaign with NJ Advance Media to increase the awareness of the value of staffing firms in New Jersey and the region?  The campaign, launched in March, provides both customers and clients with information on how to work with a staffing firm and generate employment success.  NJSA is a featured advertiser in the Career section of NJ Advance Media newspapers and online. 


Additionally, the NJSA LinkedIn Group has grown 62% since the end of 2014.  Over 1400 staffing professionals are linked-in to the NJSA group, so join the group!  We are also looking for content that will help members with their business challenges

 Contingent Workforce Report

More than 40% of the 2010 U.S. workforce consisted of "contingent workers" as reported by theU.S. Government Accountability Office. The GAO report included agency temps, contract company workers, day laborers, direct-hire temps, independent contractors, on-call workers, self-employed workers, and standard part-time workers. Temporary help employment accounted for only 1.5% to 2% of jobs.

According to GAO, so-called core contingent workers are more likely to be younger, Hispanic, have low household incomes, and are less likely to have a high school diploma. They are more likely to experience job instability and be less satisfied with their benefits and employment arrangements. GAO also concluded that their employment arrangements may afford fewer worker protections and cause greater reliance on public assistance. 


Jobless Claims in U.S. Fall Over Past Month to 15-Year Low


The number of people applying for unemployment benefits in the week ended May 16 rose by 10,000 to 274,000, according to the U.S. Department of Labor. The 51 economists surveyed by Bloomberg had forecast claims of 270,000. The four-week moving average of new claims fell by 5,500 to 266,250, a 15-year low.


(Source: Bloomberg Business)

Our mission is to be the advocate for the success and growth of NJSA members and the New Jersey staffing industry through leadership in legislation, education, ethics and professional business practices.