"Understanding Marketing Tools and Tactics"
Would you use a hammer to cut your hair? Or a stethoscope to check your oil?
In marketing today, there are more tools than ever…and more ways to misuse them!
In this NJSA webinar, we’ll examine the most popular marketing tools being used in the staffing industry today. We’ll look at both digital and traditional marketing, and show you how to get the best returns on your time and money.
Here are some of the tools (and questions) we will review:
- Direct mail – does it work? If so, how?
- Email marketing – can you get people to actually read your email?
- Blogging & social sharing – what works…and what’s a waste of time?
- SEO – how do you get to the top of Google results?
- Sales collateral – is it needed?
Presented by: David Searns, President, Haley Marketing
For the past 20 years, Haley Marketing has been providing marketing support to the staffing industry. Today, the social media team at Haley Marketing helps more than 300 staffing and recruiting firms with their social marketing.
When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business (his Mom and Dad ran a very successful staffing and executive recruiting firm in Upstate New York). Mix in a degree in information systems from Clarkson University, an MBA from The Wharton School, and more than 20 years of marketing and consulting in the staffing industry, and you have someone with the rare ability to combine high-level strategic thinking with real entrepreneurial ingenuity.
As part of your NJSA member benefits, this program is being offered at no cost to all NJSA members. Non-members may register for $99.
This program was made possible by